Title:
Rutherglen Wine Experience
Location: Rutherglen
Exhibition Design: Rosemary Simons
Clients: Regional Development Company Wine makers of Rutherglen and Indigo Shire
Council
Design
Brief: To assist in creating a centre that will attract
visitors to the region through the design of an exhibition which
educates visitors about wine and wine making and the region in
general.
Venue – a
nineteenth century general store.
Design Notes: In order to give equal emphasis
to a variety of entry points, the architect and designer carved
out a central pathway with the visitor information desk as
the focal point.
The exhibition
concept in the old shop section, formed around the idea of a winery
or vineyard being available as ‘kits’ for sale. Many
of the ‘kit’ items can be handled including secateurs,
coopers tools, soil and wine additives, cork, wax, barrels, thermometers,
rain gauges and so on. Larger items such as land and machinery,
are represented as scale models. Three dimensional castings of
the words ‘sacrifice’, ‘courage’, ‘patience’ and ‘time’ formed
the ‘art of winemaking’ kit.
Whilst ‘Season
Discs’ help connect people to the real life vineyards and
wineries ‘down the road’, pictures, text panels, a ‘Time
Line’ and interactive maps, show the history of the region.
(Note that the
exhibition has recently be altered).
Client
Comments: “Just a note to let you know that the
experience is still receiving very positive comments from the
visitors.” (Chris Pfieffer Chairman of Winemakers of Rutherglen.
2002).
Acknowledgments:
Project Manager: Rosemary Simons
Architect: Philip Ryan
Curator: Rosemary Simons
Copywriter: Jenny Brown
Fabricator: A&A Expo International
Lighting Design: Stagelight Australia
Perspex Map Realisation: Stephen Routledge
Graphic Designer: Ian Robinson
Scenic Artists: Ross Turner
Model Makers: Ross Turner and Clinton Greenwood
Photographer: Bindy Welsh
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